dsheinem wrote:Key-Glyph wrote:And here's a question: is the stigma just changing instead of being eradicated? Because I think the original one of its being a nerdy, childish hobby might be being supplanted by a different one -- an image of aggressive, fraternity dorm-room entertainment. And then there are the collectors too, who are independent from both of those stereotypes but probably feel a different sort of pressure from their peers. I must admit this is getting more complicated than I originally expected!
This is a very thoughtful post, especially as it regards the cultural "image" of the gamer as constructed by media and marketing. Anyone with any kind of niche interests will find themselves stereotyped by these forces in particular ways, and I think you are absolutely right about the marketing to kids and/or the marketing to college-age students "defining" the gamer in the minds of many. It will be interesting to see if more game ads feature well-adjusted adults as the target demographic for the latest hardware/software (not like the Kinect/Wii ads which feature adults who discover "OMG GAMEZ CAN BE FUN AND ACCESSIBLE!" or Vita ads which feature college-aged students who "OMG TEH VITA BE STYLIN'!"). The only recent ads that do this that I can think of are some Wal-Mart ads that show guys coming home from work to face off online in Madden and COD. It's a start....
I agree, that was a great post by Key-Glyph. I think the stereotypes described, the nerd/child/collector, all still independently exist and have not been supplanted entirely. The shut-in, dorm-gamer, angry gamer stereotypes all seem to have gained traction.
Ads help shape the stereotypes, as does the news.
I like those Wal-Mart game ads. They are witty and remind me of some of the old Sonic (burger chain, not Sega's Sonic) commercials of the couple trading barbs while grabbing a bite to eat.