(From
http://www.marketingteacher.com/the-six ... n-america/ )
Born between 1965 and 1980
The “latch-key kids” grew up street-smart but isolated, often with divorced or career-driven parents. Latch-Key came from the house key kids wore around their neck, because they would go home from school to an empty house.
Entrepreneurial.
Very individualistic.
Government and big business mean little to them.
Want to save the neighborhood, not the world
Feel misunderstood by other generations
Cynical of many major institutions, which failed their parents, or them, during their formative years and are therefore eager to make marriage work and “be there” for their children
Don’t “feel” like a generation, but they are
Raised in the transition phase of written based knowledge to digital knowledge archives; most remember being in school without computers and then after the introduction of computers in middle school or high school
Desire a chance to learn, explore and make a contribution
Tend to commit to self rather than an organization or specific career. This generation averages 7 career changes in their lifetime, it was not normal to work for a company for life, unlike previous generations.
Society and thus individuals are envisioned as disposable.
AIDS begins to spread and is first lethal infectious disease in the history of any culture on earth which was not subjected to any quarantine.
Beginning obsession of individual rights prevailing over the common good, especially if it is applicable to any type of minority group.
Raised by the career and money conscious Boomers amidst the societal disappointment over governmental authority and the Vietnam war.
School problems were about drugs.
Late to marry (after cohabitation) and quick to divorce…many single parents.
Into labels and brand names.
Want what they want and want it now but struggling to buy, and most are deeply in credit card debt.
It is has been researched that they may be conversationally shallow because relating consists of shared time watching video movies, instead of previous generations.
Short on loyalty & wary of commitment; all values are relative…must tolerate all peoples.
Self-absorbed and suspicious of all organization.
Survivors as individuals.
Cautious, skeptical, unimpressed with authority, self-reliant.
(From
https://www.quora.com/What-are-the-diff ... Generation )
Generation X is generally used to refer to people born in the 60s and 70s. According to Strauss & Howe, it is a Nomad generation, an archetype they share with the "Lost Generation" of the 1890s and 1900s. Both generations are characterized by a disaffected attitude and general disdain for everything that came before. Xers' hatred of Boomers can be seen everywhere from politics to music; they transformed rock n'roll from cutesy swinging to angry screaming and brought punk, metal, and grunge into the world.
As individuals, Gen Xers are known for being nihilistic and cynical, and this is certainly understandable considering that they came of age just in time to experience the Cold War, the fall of the Berlin Wall, a series of economic crises, and the AIDS epidemic, just to name a few.
Nomads may be hell-raisers as youths, but as they move into middle age they have a growing sense of responsibility to fix the mistakes that the previous generation made in society. Gen X leaders (of which we have a notable example in our own President Obama) are pragmatic, cunning, and hard to fool; they've seen it all and aren't much for bullshit.