RCBH928 wrote:Maybe their "pie expanding" strategy have shifted to the ios/android platform with titles like Dr.Mario, Mario Run, Pokemon Go.
To an extent, sure. Going back to your original point about Nintendo returning focus to the core audience... maybe your answer for that is right there. The Wii came out in late 2006, and the first iPhone in 2007. For as well as the Wii ended up selling, smartphones ended up eclipsing it many times over. The kind of (objectively) casual gamers that some of the Wii's design direction was meant to capture ended up far more likely to just play games on their phone or tablet.
PartridgeSenpai wrote:RCBH928 wrote:I would very much disagree that they've done anything remotely close to abandoning that strategy. By emphasizing the portable and titular switching function of the Switch, Nintendo is very much still operating in that "expanding the pie" strategy of operating in a space perpendicular to their opponents, rather than in parallel competition.
I don't think it's quite the same thing. The Wii sold to a lot of people that just weren't otherwise in the market for a game console. To some extent, they did the same with the DS too, with things like
Brain Training titles. At least, that's what I saw - the first person in my family to own a DS was my mom. She ended up buying at least one of my brothers one too, and literally the only things they had for them were those little brain teaser type titles. All abandoned for mobile stuff.
The Switch is more of a combined strategy. It's taking the folks that would have bought a Nintendo console anyway, for the first party IPs, for couch multiplayer, etc, and merging that customer base with the portable one, which they've dominated since ever. The success of the platform is bringing in the ports, just like it always does. It's a broadly successful system, but pretty much within the established customer base.
Arguably, stuff like Labo or some of the initial releases like
1-2-Switch are attempts at appealing to other audiences, but they don't exactly seem to have succeeded in doing that like
Wii Sports did.